Fees hide the real margin
Marketplace charges, discounts and direct-payment costs can make two similar orders deliver very different value.
Revenue control for UK independent restaurants
See where your restaurant is losing revenue—and what to fix first
We review your orders, marketplace fees, missed customers and marketing together. You get a clear priority list before you spend more time or money.
- Free initial review
- No contract or perfect records required
- Clear next steps—not a generic report
Takes about 3 minutes to request. Use estimates where records are incomplete.
Your revenue reviewA clear place to start
01OrdersSee where customers buy—and where journeys break
02Fees and paymentsCompare charges, refunds and money received
03CustomersSeparate new, returning and lapsed customers
04MarketingConnect activity and spend to customer response
What you leave withWhat to fix first · who owns it · how to check progress
Spot the leaks before spending more
More sales will not fix revenue that is quietly slipping away
Your busiest channel is not always your healthiest one. We connect the information already available so you can see what may be costing money, customers or time—and choose the first fix with confidence.
Small journey gaps lose orders
Missed calls, failed checkouts and unclear menus can send ready-to-buy customers elsewhere.
Good customers do not return
Customer information often sits unused, with no clear view of who returned, who lapsed or what brought them back.
Marketing activity lacks proof
Posts and adverts can absorb time and budget without a clear connection to calls, orders or repeat customers.
Recognise one of these problems?You do not need every number ready to find a sensible first step.
Get a Free Revenue Leak AuditExplore the opportunity using your own numbers
Get a quick revenue estimate using figures you already know
Add five simple estimates for orders, fees and returning customers. No report is needed, and you can keep the pre-filled assumptions if you are unsure.
Use your best estimates
Five quick figures from your restaurant
No report is needed. Change any pre-filled figure you know and leave the rest as an estimate.
Adjust calculation assumptions (optional)
These sensible starting figures can stay as they are, or you can replace them.
Your estimated monthly opportunityReady when you areCheck the five figures, then select Show my estimate
- Estimated marketplace fees each month
- —
- Potential monthly fee reduction
- —
- Potential monthly repeat-order value
- —
How we calculated this estimate
Fee reduction compares your marketplace fee with the direct-payment fee, then shows 50–100% of the difference on the orders estimated to move direct. Repeat-order value models 5–10% of currently non-returning direct customers placing one additional order.
This is an indicative range, not a guaranteed saving or forecast. It combines a potential fee reduction with possible gross order value. It is not profit and does not include food, labour, delivery, refunds, discounts, tax or other operating costs.
A practical path from insight to action
Find the gap. Fix the priority. Grow what works. Prove the result.
- 01
Find
Bring orders, fees, customer activity and marketing into one honest starting view.
- 02
Fix
Choose the most valuable next step and make the owner, timing and cost clear.
- 03
Grow
Improve direct ordering, repeat business and local demand around the agreed priority.
- 04
Prove
Compare the outcome with the starting point and keep costs, assumptions and evidence visible.
Choose support around the problem—not the platform
Seven practical ways to protect revenue and build healthier growth
Start with the area creating the most pressure. Each service can stand alone or become part of one joined-up plan.
01
Revenue Leak Audit
- The gap
- Your restaurant information sits across several platforms, so the biggest revenue problem may not be the most obvious one.
- What we do
- We review the information you already have, identify the gaps and rank the areas that deserve attention first.
- You get
- A clear list of likely revenue leaks, missing information and recommended next steps.
02
Direct Order Control
- The gap
- Having an order link does not tell you whether customers can find it, complete checkout or come back again.
- What we do
- We connect OrderDaily with practical customer-journey checks, channel tracking and an agreed improvement plan.
- You get
- A clearer direct-order journey, consistent channel reporting and a prioritised list of improvements.
03
Customer Retention
- The gap
- You may have customer details without knowing who is returning, who has stopped ordering or which messages work.
- What we do
- We organise useful customer groups and manage an agreed communication plan, with delivery costs shown clearly.
- You get
- Clear returning-customer reporting, a lapsed-customer view and trackable retention activity.
04
Local Demand Growth
- The gap
- Social posts and adverts can use time and budget without showing which activity produced a useful response.
- What we do
- We focus on the local channels most relevant to your restaurant and agree how each activity will be measured.
- You get
- A practical marketing plan with clear owners, approved spend and regular performance reviews.
05
Payment Integrity
- The gap
- Refunds, fees and settlement timing can make it hard to explain the difference between orders taken and money received.
- What we do
- We help you decide what to compare, how to label differences and who should follow them up each month.
- You get
- A repeatable payment check, a simple exceptions log and clearer follow-up actions.
06
Revenue Dashboard
- The gap
- Separate reports show plenty of numbers but do not always make the next priority clear.
- What we do
- We organise the most useful measures around decisions, action owners and the current plan.
- You get
- A consistent monthly view with the source of each number, current issues and next actions together.
07
Local SEO
- The gap
- Incorrect business details, weak location pages and a confusing route to order can make nearby customers choose somewhere else.
- What we do
- We review the foundations customers can see and manage improvements linked to calls, direction requests and order journeys where tracking is available.
- You get
- A clear local-search starting point, prioritised fixes and reporting that separates visibility from real customer actions.
Technology plus accountable support
OrderDaily powers the technology. Talentpull manages the growth.
OrderDaily provides the restaurant technology. Talentpull turns the information into priorities, keeps the agreed work moving and reviews progress with you.
How responsibilities connectOne joined-up growth system
Technology foundation
OrderDaily
Captures the ordering and customer signals your restaurant needs.
- Direct-order technology
- Customer and order information
- Connections to day-to-day operations
Managed growth
Talentpull
Turns the signals into an accountable plan and keeps it moving.
- Revenue gap review
- Managed growth activity
- Clear reporting and regular reviews
One practical outcomeClear priorities, managed actions and progress you can review.
Your decisions in one useful view
Know what changed, what needs attention and what happens next
Bring channel mix, payment checks, returning-customer signals and current actions together. The example below shows the structure, not a real restaurant result.
Direct-order share42%Share of total orders
Repeat-customer rate31%Customers ordering again
Payments to check3Items needing review
Order channel mixChannel comparison
Current action queueNext priorities
- 1Check two payment exceptions
- 2Review lapsed-customer segment
- 3Compare local campaign orders with spend
Evidence before impressive headlines
No result should appear without the context needed to trust it
We publish a customer result only when its starting point, timeframe, source, costs and permission are clear. You should be able to judge the evidence—not just notice a headline.
Our evidence promise
Every result needs the full story
- Baseline and measurement window
- The actions taken during that period
- Advertising spend, discounts and important context
- The data source and permission to publish
Support levels with the scope agreed first
Choose how much hands-on support your restaurant needs
Compare what each level includes. Final pricing, responsibilities and separate third-party costs are confirmed after the free audit.
01
Audit firstUnderstand the priority before selecting support.
02
Agree the scopeConfirm responsibilities, timing and access in writing.
03
Then confirm pricingNo package price is assumed before the review.
Starter
Revenue Essentials
For one venue that needs a clear starting point and a stronger direct-order foundation.
Best forGetting the essentials under controlA clear baseline and a focused monthly action plan
Scope and pricing confirmed after your free audit
Managed support
- Initial revenue and channel baseline
- OrderDaily direct-order review
- Essential local visibility checks
- Monthly actions and results summary
Service boundaries
- One restaurant location
- One direct-order journey
- One scheduled review each month
Standard
Managed Growth
For one venue ready to improve direct orders, repeat business and local demand together.
Best forBuilding consistent direct demandJoined-up growth activity with clearer performance signals
Scope and pricing confirmed after your free audit
Managed support
- Everything in Starter
- Customer-retention baseline and activity plan
- Managed local marketing priorities
- Channel and campaign results review
Service boundaries
- One restaurant location
- Up to two managed growth workstreams
- One scheduled review each month
Business
Growth Partner
For a restaurant team that wants broader hands-on support across its revenue and growth activity.
Best forManaging several growth prioritiesA broader revenue view with prioritised hands-on support
Scope and pricing confirmed after your free audit
Managed support
- Everything in Standard
- Revenue dashboard setup
- Regular payment and fee checks
- Prioritised growth improvement plan
Service boundaries
- Up to two restaurant locations under one ownership group
- Up to four managed workstreams
- One scheduled review each month
What is priced separately?See media, messaging, production, technology and final-scope details.+
Advertising spend
Advertising media spend is not included and is approved separately before campaigns run.
SMS and email usage
SMS and email delivery charges are usage-based and shown separately where those channels are used.
Custom development
Custom development, integrations and data migration are assessed and quoted separately.
Photography and video
Photography and video production are not included unless listed in a separate written scope.
Third-party tools
Third-party software, payment-provider and marketplace charges remain separate unless a written proposal says otherwise.
Final scope
Final inclusions, data access, timings and responsibilities are confirmed after the Revenue Leak Audit.
Why restaurant teams choose managed support
Useful technology only creates value when someone owns the next action
Talentpull gives you a human partner for the work between the reports: understanding the numbers, choosing the priority and keeping the action moving.
Built around restaurant reality
The work reflects the ordering, customer, payment and time pressures of independent restaurants and takeaways.
A clear owner for the next step
Every review ends with a priority, an owner and a practical way to check progress.
Commercially honest reporting
Results retain their source, timeframe, costs and limitations so you can judge what they really mean.
Straight answers before you decide
What restaurant owners usually want to know first
What is a Revenue Leak Audit?
It is a free initial review of your ordering channels, fees, missed demand, returning customers and marketing. We use it to identify the areas that deserve attention first.
Is Talentpull the ordering system?
No. OrderDaily powers the restaurant technology. Talentpull reviews the numbers, agrees the priorities with you and manages the growth activity.
Does the calculator show guaranteed savings?
No. It provides an indicative opportunity based on the values you enter. Actual fees, order movement, customer behaviour, payment costs and operating results vary by restaurant.
What happens after I submit the audit form?
We review the information and contact you using your preferred method. We may ask for a little more context before arranging your review.
Are advertising and messaging costs included in the monthly package?
No. Advertising spend, SMS and email usage, third-party tools, custom development and photo or video production are separated from the managed-service fee and agreed before use.
Can you work with an existing restaurant website or ordering setup?
The audit starts with the systems you already use. Any recommended integration, replacement or custom work is then scoped explicitly rather than assumed.
A useful first step—without a sales commitment
Get a clear first view without preparing a perfect report
Tell us how customers currently order and where you feel the biggest pressure. Estimates are fine. We review the details and contact you about the most useful next step.
What to expect
- 1Share the basics in three short steps.
- 2We review your current setup and identify the main questions.
- 3We contact you with a useful next step—not a generic sales script.
Find the first priority before adding more activity
Start with a free Revenue Leak Audit and understand what deserves attention before committing to wider work.